Just this goes to show that the RVing industry needs to continue to use and pursue digital marketing! And, if you like a product or service, you're likely to share that with your friends, whether by word of mouth, Twitter, Facebook, Myspace, or others!

Great advise and good observation. I do not know if Joshua is a "techie" by training but he sure does get it regarding listen rather than dictating in the world of social networking. It is refreshing to hear someone speak regarding the impact of the digital world on legacy business models. Most techies are great at backoffice responsibilities but there needs to be more interation of IT with marketing and sales to be the frontoffice voice of the corporation or enterprise in light of social networks. That should be the memo to the C-Suite boys!

Get that guy a bigger cubical . . . great interview!

I don't know about anyone else, but I find the volume on the recent shows to be way too low. I listen/watch on my iPod and find that I can never turn the volume up enough to hear things enough to get anything from the shows. This is after goosing up the volume in iTunes. I don't have this problem with any other podcast i listen to.

Tech PR guys have been getting a bad rep lately. Good interview with good info!

A good video introduction to marketing and PR

http://www.youtube.com/watch?v=gDW_Hj2K0wo

Im allways very interested in the trust aspect and how that influences the buy decision. We see that a lot in organic search vs paid search with organic having 10X the conversion rate particularly in technology purchases.

Great interview thanks to @ravenscroft for the tweet!

Good interview.
Our tech clients are cutting back on events and going digital in a big way. And finding the stories to jump on is a big part of what we're helping them do.

Good to see the 80/20 Principle cited. In the world of tech PR and social media, how about these as possible ratios?:

20pc of agency employees do 80pc of the work clients value

5pc of companies gain more than 80pc of press coverage

Less than 1pc of press releases generate 99.9pc of press interest

Less than 10pc of your press contacts generate 100pc of the press coverage

Less than 10pc of your blog posts generate more than 90pc of the blog hits

http://escherman.wordpress.com/2008/07/01/
how-the-8020-principle-dominates-pr-social-media-and-life/

Josh makes some interesting points on the practice of PR, and the direction of the industry online. My only gripe is that he leave the physics to physicists ... leave it to a PR guy to work, "spinning is the only truth" into an interview.”

Sorry forgot to link to my homepage.

It has been a while since I last watched one of your interviews. You guys are definitely moving in the right direction as far as production value is concerned. I only have two small issues:
1. The audio level is a little low.
2. Buy a couple of lights (kinoflo's). Just to lift the subjects from the background a little.

Good job!

Interesting interview. Seems like PR firms vs. SMOs will be a hot topic this year as companies look to lower their marketing budgets, but still be effective.

Wow, that's something! "Non-company generated content surpassed "traditional media" as decision-making criteria in tech buying"

Very good. This reminds me of a discussion we had a little while ago- we postulated, 'Why do focus groups?' 'Why not just blog, create the conversation, and see the feedback...'

Then we moved our blog to being open, conversational, controversial, and fun. It is my teams main vehicle for rapid publication, communication, and feedback.

This is great, for a multitude of reasons, but for me (right now) is it shows that PR firms are the real Social Media Experts (when they "get it") and many of the self-proclaimed SM Experts are grasping at straws and boasting their skills for being a "MySpace Power User" as opposed to understanding the business aspects behind real PR. Especially when embracing Social Media & traditional means.