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nteresting conversation. However, you really should do something about the audio.

Talk about an old media/new media clash.
I grew up reading the Mercury News and it's disappointing to me even how dismal their online version is these days... I heard nothing encouraging here about its prospects.

I'm very disappointed by what Mac Tully had to say. He seems quite stuck in the old, broken journalism model. Instead of hoping and waiting for some magic, silver bullet to appear, why doesn't the Merc make something happen themselves. Surely there is business model innovation or new ideas/distribution methods that he could talk about - I didn't hear anything new at all, or anything remotely comforting that the Merc had fresh ideas on how to fix their business. Maybe he just didn't want to talk about it, but that was a real hollow 15 minutes.

Being in Silicon Valley, I was really hoping that he would be pioneering new methods or strategies for saving their business. Disappointing.

The audio on this video could and should have been cleaned up in post. Having only a one man crew to shoot is no exuse for having the intro music WAY louder than the actual content of the video. There are some really basic techniques that you could have used in the shoot, and in post that would've improved the production value, and made this video more watchable, that don't cost a thing, and don't take a whole crew of people. Web Video does not have to = low production value.

Hey Albert- I really appreciate the feedback - however, a one man crew can only do so much. I already organize, produce, shoot TWO cameras AND ride the audio with generally no more than 15 minutes to set it all up. I feel ya though. I wish I could do more, but always know I do the best I can within the constraints presented to me.

Best,
Rocky Barbanica
Senior Producer, Fast Company TV

Interesting conversation. However, you really should do something about the audio. If you want speech to be understandable, your microphone should have presence, i.e. frequencies from 1-5 kHz should be amplified about 3 dB w.r.t. the rest. Also, to avoid the hollow boom caused by room resonance, all frequencies below 100Hz should be attenuated with 6 db?octave, starting from 100Hz downwards. This will significantly increase your interview speech quality.

I wasn't there to report on the layoffs. Those have been covered other places, and it's clear they are laying people off, along with most every other business. This is a business under extreme stress and that comes out in the interview. I ask questions I know I'm going to get answers to. Mac barely answered some of the questions I did ask, so why would I ask "gotcha" style of questions? Also, this is not a one-time deal and I'm not the only one participating here, as your comments demonstrate. I wonder, though, why you wouldn't sign your name? Are you still at work in the newsroom?

This guy sounds like a broken record.. the same one that is playing from every publisher's mouth all around the country. The A side is called... "I don't really understand what I'm saying but I can repeat a lot of things I've heard" side B is called... "How can I play one of these new fangled mp3s on my turntable?"

Maybe you should have asked him about the current round of layoffs (do you know even how many rounds there have been?) Or about the toxic spill in the business department. Or why the Mercury News stopped doing any kind of investigative reporting six years ago.

The Merc had more journalists in their newsroom than the electronic media combined? Can Mac Tully count?