Microsoft Search: Will It Use Mahalo Techniques to Compete With Google?
You’ve seen our Mahalo videos here on FastCompany.TV, they use humans to make their searches better. Here Brad Goldberg, general manager of Microsoft's Search Business Group (aka Windows Live Search) tells me how they will change the game in search.

del.icio.us
Digg
Facebook
Technorati
Previous episode


16 Comments
All comments are placed in a moderation queue and must be consistent with our terms of service.
We encourage a professional conversation about ideas and information.
Post new Comment
I'm very impressed with the products Zoho has been creating. I think they have quickly become one of the leaders for web apps
This is a nice interview .. good to hear from Brad Goldberg.. good questions
I'm very impressed with the products Zoho has been creating. I think they have quickly become one of the leaders for web apps.
I'm very impressed with the products Zoho has been creating. I think they have quickly become one of the leaders for web apps.
I'm very impressed with the products Zoho has been creating. I think they have quickly become one of the leaders for web apps.
I'm very impressed with the products Zoho has been creating. I think they have quickly become one of the leaders for web apps.
From reading between the lines on one of the last Gate+Balmer inteviews, I’ve determined that Microsoft is not after Google in search. They are simply providing search to 1) get a piece of the huge advertising pie 2) stay current on tech in that area 3) keep Google on their toes so the area stays innovative and 4) provide another search provider to diversify the market as a partially altruistic act in favor of the consumer. You don’t have to kill Google in search to make millions/billions in advertising, just have a part of the crowd coming your way. So long as MS makes more off search than they spend then I doubt their care. All they are doing at this point is keeping their head above water, while taking a few punches at the guy holding them under.
Google has more than a foot's hold in the search engine market, and Microsoft would be hardpressed to take it away from them. Even with a new search technique software, it is evident that MS is playing catchup with Google. Worse, it could be playing a guessing game (on what Google's next strategy would be).
From reading between the lines on one of the last Gate+Balmer inteviews, I’ve determined that Microsoft is not after Google in search. They are simply providing search to 1) get a piece of the huge advertising pie 2) stay current on tech in that area 3) keep Google on their toes so the area stays innovative and 4) provide another search provider to diversify the market as a partially altruistic act in favor of the consumer. You don’t have to kill Google in search to make millions/billions in advertising, just have a part of the crowd coming your way. So long as MS makes more off search than they spend then I doubt their care. All they are doing at this point is keeping their head above water, while taking a few punches at the guy holding them under.
DSG: if you use an RSS aggregator like Apple's iTunes you can subscribe to our feed which will automatically download our shows.
good news on seach
Who is the world's most prominent blogger?
Interesting content from Live Search. Blogger chart: http://search.live.com/xrank/results.aspx?q=&p1=%5bGenericXRankAnswer+Sc...
Looks like they're going after technorati's space.
Well done, this is grade A content.
How do we download this ? my Internet connection is not good enough to stream it in real time.
Great interview. Brad really rolls out a lot of information in just a few sentences. I think localization and relevance could be the keys for MS to keep up with Google's pace... let's hope they'll make it so we'll keep an alternative and not let Google dominate the web for us.
This is a nice interview .. good to hear from Brad Goldberg.. good questions
I believe there SERIOUSLY needs to be more competition in the online search marketplace.
At a reception before the recent 'D' event, Bill Gates said he would maintain a role in developing Microsoft's search product.
With Microsoft's resources, SURELY they can come up with something that will make search more competitive?
Google are way too powerful. That kind of power is only going to benefit Google; as advertising prices increase and those increases are passed on to us consumers.
Great video guys!
Jim Connolly
The Tech News Blog