Another example of advertising of future? Part II of Widgetbucks
Sunday, March 1st, 2009
In another example of how advertising is changing, Widgetbucks is a performance-based ad technology with 26,000 publishers. Two terabytes of data every day flow through its system. Whew. CEO Matt Hulett gives me a tour of his offices in Seattle, WA -- he used to work at Real Networks. This is the second part of the interview where he shows me how the technology works. In part I he gives me a tour of the Seattle-based company and explains some of the business behind it.
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